Episode 5

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Published on:

4th May 2024

When "It's Already Been Done"... Confidently Breaking Into a Saturated Market

Why (and How) People Confidently Break Into a Saturated Market When "It's Already Been Done"

In this episode, we (Molly and Jason at whypeopledostuff.com) talk about the fascinating, scary and sometimes business-threatening experiences entrepreneurs face when they considering entering a market that seems over-done already.

We talk about the mindsets, psychology and misconceptions that influence many coaches, course creators, service providers and entrepreneurs of all types, sometimes preventing them from entering markets (or continuing to put themselves out there in markets) that they perceive as saturated.

We explore our own journey of starting an online coaching business, the lessons we learned and whether or not it's too late to share your unique perspective and skills.

And how to STAND OUT when you do.

This episode is a must-listen for you if you are feeling kind of hesitant about starting or expanding your business due to the perception of competition, or other people who are already in the market, or you've ever really just thought to yourself something like, "Who am I to do this? Who am I to teach this? I didn't invent this information. It's already out there. People already teach it. Who am I to get involved in this?"

Or you just worry about standing out next to all of the other people who seem to have had the idea before you or are already going.

And maybe you just feel like you're kind of permanently behind.

This is just one of the many ways that you can understand yourself better and how that can impact your business and the decisions you make and the things that hold you back.

And of course how quickly you can become successful once you do finally get out of your own way and get started. Which we can completely relate to and you'll find out why.

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WHO ARE THESE PEOPLE anyway?

Serial entrepreneurs, quick-starters, researchers, nerds and goofballs. This show is for business owners who love interesting conversations about how minds work.

After many years of running several high-profit multi-6-figures/year businesses (with very little team and a super tiny audience), Molly & Jason are the brains behind WhyPeopleDoStuff.com - a place for entrepreneurs to learn more about how their audience's mind works... what people want, why they buy, how they think, and how to work out your OFFERS and sales skills around those core key psychological quirks and rules.

Molly is a self-proclaimed people nerd. Mildly extroverted, bubbly, empathetic and a "genius" according to her friends and kids. She collects coffee mugs and introverts.

Jason is a critical thinking analyzer... picking apart puzzles and proudly carrying an "Extreme Introvert" label.

Their kids (Kyle, Julia and Casey) are homeschooled, taken all over the world (thanks to the online business lifestyle!) and spend an inordinate amount of time talking about psychology. Occasionally the kids will make appearances on the show as well... talking about things that they themselves have become early experts in.

The show will also have other guests on, helping all of us entrepreneurs love & understand the wonderful world of... why people do stuff.

Interested in being a guest or having us on your show? Email us at podcast@whypeopledostuff.com.


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🔗 As always, there are cool things over at whypeopledostuff.com for you to check out.

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About the Podcast

Why People Do Stuff
Understanding Yourself + Your Audience = More $
This is the podcast for entrepreneurs all about why people (including you and your audience) do what they do.

Psychology and behavior insights to help you understand yourself as a business owner, and your audience, so you can influence and SELL more of your amazing programs, courses and services.

This is brand spanking new, and lots of amazing things coming so make sure you subscribe or follow on your listening app of choice.

This podcast explores why your audience would buy what you offer (or why not!)... from marketing psychology, mental triggers, personality types, influence + persuasion... to things that impact what you include in your offers and programs, pricing strategies and secrets behind successful (and failed!) online launches.

And, on top of that, why we all, as business owners, or parents of entrepreneurially minded kiddos, or introverts or extroverts do all the things we do. And even how to influence and predict these behaviors so we can have more fascinating interactions, make more impact, and be more successful in life and business.

This podcast is hosted by the creators of whypeopledostuff.com, serial entrepreneurs who have had our own journey of figuring things out from $0 failures, all the way to 6 figure launches of our online programs.

Join us as we talk about, and with, some of the brightest minds in the world about life, business, and psychology… and what it takes to really understand why people do stuff.

🔗 Head over to http://whypeopledostuff.com for more awesome goodies, and go follow our Instagram at https://www.instagram.com/molly.whypeopledostuff/, slide into our DMs and comment on posts so we know what you think!