Episode 10

full
Published on:

9th Jul 2024

Hidden Benefits of High Ticket Offers (plus tips on how to create them)

One of the main things we're known for is come up with creative high-value (aka high-ticket) offers. Especially at times when we had an emergency and needed quick cash, or times that we wanted to create something super impactful for a small group of people in our audience.

There are tons of great reasons (and even hidden ones you never thought of!) to have a high-ticket offer included in the things you offer for sale... EVEN if you never sell it.

When you're done listening, head over to https://whypeopledostuff.com to grab a free PDF download that will help you with creating your offers... the Secret List of Irresistible Features for Your Courses, Programs & Memberships

In this episode, we talk about:

  • The right time to create or revamp your high ticket offers.
  • The hidden benefits that come with high ticket offers (spoiler: they’re not just about the money).
  • How high ticket offers can transform your business, even if you have a small audience.
  • Why high ticket buyers are often easier clients.
  • The common pitfalls to avoid when designing your premium programs.
  • The balance between offering value and avoiding over-delivery.

Plus, we get into some real talk about the flexibility and creative freedom that high ticket offers provide, especially when you need a financial boost quickly. If you’ve ever been hesitant about diving into the world of high ticket offers, this episode is packed with insights that might just change your mind.

Also, if you found value in this episode, please leave us a review and share it with others who might benefit from these insights.

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WHO ARE THESE PEOPLE anyway?

Serial entrepreneurs, quick-starters, researchers, nerds and goofballs. This show is for business owners who love interesting conversations about how minds work.

After many years of running several high-profit multi-6-figures/year businesses (with very little team and a super tiny audience), Molly & Jason are the brains behind WhyPeopleDoStuff.com - a place for entrepreneurs to learn more about how their audience's mind works... what people want, why they buy, how they think, and how to work out your OFFERS and sales skills around those core key psychological quirks and rules.

Molly is a self-proclaimed people nerd. Mildly extroverted, bubbly, empathetic and a "genius" according to her friends and kids. She collects coffee mugs and introverts.

Jason is a critical thinking analyzer... picking apart puzzles and proudly carrying an "Extreme Introvert" label.

Their kids (Kyle, Julia and Casey) are homeschooled, taken all over the world (thanks to the online business lifestyle!) and spend an inordinate amount of time talking about psychology. Occasionally the kids will make appearances on the show as well... talking about things that they themselves have become early experts in.

The show will also have other guests on, helping all of us entrepreneurs love & understand the wonderful world of... why people do stuff.

Interested in being a guest or having us on your show? Email us at podcast@whypeopledostuff.com.

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🔗 As always, there are cool things over at whypeopledostuff.com for you to check out.

▶️ Head to this episode on YouTube here to leave a comment!

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About the Podcast

Why People Do Stuff
Understanding Yourself + Your Audience = More $
This is the podcast for entrepreneurs all about why people (including you and your audience) do what they do.

Psychology and behavior insights to help you understand yourself as a business owner, and your audience, so you can influence and SELL more of your amazing programs, courses and services.

This is brand spanking new, and lots of amazing things coming so make sure you subscribe or follow on your listening app of choice.

This podcast explores why your audience would buy what you offer (or why not!)... from marketing psychology, mental triggers, personality types, influence + persuasion... to things that impact what you include in your offers and programs, pricing strategies and secrets behind successful (and failed!) online launches.

And, on top of that, why we all, as business owners, or parents of entrepreneurially minded kiddos, or introverts or extroverts do all the things we do. And even how to influence and predict these behaviors so we can have more fascinating interactions, make more impact, and be more successful in life and business.

This podcast is hosted by the creators of whypeopledostuff.com, serial entrepreneurs who have had our own journey of figuring things out from $0 failures, all the way to 6 figure launches of our online programs.

Join us as we talk about, and with, some of the brightest minds in the world about life, business, and psychology… and what it takes to really understand why people do stuff.

🔗 Head over to http://whypeopledostuff.com for more awesome goodies, and go follow our Instagram at https://www.instagram.com/molly.whypeopledostuff/, slide into our DMs and comment on posts so we know what you think!