Episode 8

full
Published on:

26th Jun 2024

The Dark Side of Persuasion: A Cautionary Tale of Scams and Manipulation

Episode Summary:

In this eye-opening episode, we dive into the murky waters of manipulation and persuasion, exploring how the very tactics used to foster trust and connection can be weaponized for deception. We share a deeply personal story about someone we know closely, who fell victim to a sophisticated scam, losing an enormous amount of money.

Through this tale, we uncover the psychological triggers and manipulative techniques employed by scammers and discuss how entrepreneurs can use similar tactics ethically to build genuine relationships and successful businesses...

As well as the key differences between manipulation, and a persuasion superpower.

Key Topics:

  1. Understanding Manipulation vs. Persuasion
  2. Recognizing Red Flags: Identifying the signs of a scam and how seemingly legitimate interactions can be deceptive.
  3. How understanding human psychology can help avoid getting scammed.
  4. The importance of transparency and honesty in business practices.
  5. The value of using persuasion tactics ethically to benefit clients and build trust.
  6. How marketers and entrepreneurs can apply these lessons to enhance their own practices.
  7. The role of ethical persuasion in creating successful and trustworthy businesses.

Connect with Us:

  1. Website: WhyPeopleDoStuff.com
  2. YouTube: Why People Do Stuff

Thank you for tuning in, and we'll see you in the next episode!

**

WHO ARE THESE PEOPLE anyway?

Serial entrepreneurs, quick-starters, researchers, nerds and goofballs. This show is for business owners who love interesting conversations about how minds work.

After many years of running several high-profit multi-6-figures/year businesses (with very little team and a super tiny audience), Molly & Jason are the brains behind WhyPeopleDoStuff.com - a place for entrepreneurs to learn more about how their audience's mind works... what people want, why they buy, how they think, and how to work out your OFFERS and sales skills around those core key psychological quirks and rules.

Molly is a self-proclaimed people nerd. Mildly extroverted, bubbly, empathetic and a "genius" according to her friends and kids. She collects coffee mugs and introverts.

Jason is a critical thinking analyzer... picking apart puzzles and proudly carrying an "Extreme Introvert" label.

Their kids (Kyle, Julia and Casey) are homeschooled, taken all over the world (thanks to the online business lifestyle!) and spend an inordinate amount of time talking about psychology. Occasionally the kids will make appearances on the show as well... talking about things that they themselves have become early experts in.

The show will also have other guests on, helping all of us entrepreneurs love & understand the wonderful world of... why people do stuff.

Interested in being a guest or having us on your show? Email us at podcast@whypeopledostuff.com.

**

🔗 As always, there are cool things over at https://whypeopledostuff.com for you to check out.

🔔 Don't forget to follow this podcast so you get notifications about new episodes, and if you love it - we'd be so grateful for a 5 star review down below! 🥰

Next Episode All Episodes Previous Episode

Listen for free

Show artwork for Why People Do Stuff

About the Podcast

Why People Do Stuff
Understanding Yourself + Your Audience = More $
This is the podcast for entrepreneurs all about why people (including you and your audience) do what they do.

Psychology and behavior insights to help you understand yourself as a business owner, and your audience, so you can influence and SELL more of your amazing programs, courses and services.

This is brand spanking new, and lots of amazing things coming so make sure you subscribe or follow on your listening app of choice.

This podcast explores why your audience would buy what you offer (or why not!)... from marketing psychology, mental triggers, personality types, influence + persuasion... to things that impact what you include in your offers and programs, pricing strategies and secrets behind successful (and failed!) online launches.

And, on top of that, why we all, as business owners, or parents of entrepreneurially minded kiddos, or introverts or extroverts do all the things we do. And even how to influence and predict these behaviors so we can have more fascinating interactions, make more impact, and be more successful in life and business.

This podcast is hosted by the creators of whypeopledostuff.com, serial entrepreneurs who have had our own journey of figuring things out from $0 failures, all the way to 6 figure launches of our online programs.

Join us as we talk about, and with, some of the brightest minds in the world about life, business, and psychology… and what it takes to really understand why people do stuff.

🔗 Head over to http://whypeopledostuff.com for more awesome goodies, and go follow our Instagram at https://www.instagram.com/molly.whypeopledostuff/, slide into our DMs and comment on posts so we know what you think!