Episode 2

full
Published on:

8th Apr 2024

The Psychology of Buying Behavior (and WHY Your Program Isn't Selling)

In this episode, find out the answer to the number one question we'd all want to know about marketing a course or a program or a service... what's the #1 thing that influences whether someone desides to spend the money?

And THEN! After that, figure out whether you're breaking the rule and making the most common mistakes entrepreneurs make when they talk about what they do.

Then head over to whypeoplebuystuff.com to get some goodies that will help you sell MORE of your stuff.

**

WHO ARE THESE PEOPLE anyway?

Serial entrepreneurs, quick-starters, researchers, nerds and goofballs. This show is for business owners who love interesting conversations about how minds work.

After many years of running several high-profit multi-6-figures/year businesses (with very little team and a super tiny audience), Molly & Jason are the brains behind WhyPeopleDoStuff.com - a place for entrepreneurs to learn more about how their audience's mind works... what people want, why they buy, how they think, and how to work out your OFFERS and sales skills around those core key psychological quirks and rules.

Molly is a self-proclaimed people nerd. Mildly extroverted, bubbly, empathetic and a "genius" according to her friends and kids. She collects coffee mugs and introverts.

Jason is a critical thinking analyzer... picking apart puzzles and proudly carrying an "Extreme Introvert" label.

Their kids (Kyle, Julia and Casey) are homeschooled, taken all over the world (thanks to the online business lifestyle!) and spend an inordinate amount of time talking about psychology. Occasionally the kids will make appearances on the show as well... talking about things that they themselves have become early experts in.

The show will also have other guests on, helping all of us entrepreneurs love & understand the wonderful world of... why people do stuff.

Interested in being a guest or having us on your show? Email us at podcast@whypeopledostuff.com.

**

🔗 As always, there are cool things over at whypeopledostuff.com for you to check out.

▶️ Head to this episode on YouTube here to leave a comment!

🔔 Don't forget to follow this podcast so you get notifications about new episodes, and if you love it - we'd be so grateful for a 5 star review down below! 🥰

Next Episode All Episodes Previous Episode

Listen for free

Show artwork for Why People Do Stuff

About the Podcast

Why People Do Stuff
Understanding Yourself + Your Audience = More $
This is the podcast for entrepreneurs all about why people (including you and your audience) do what they do.

Psychology and behavior insights to help you understand yourself as a business owner, and your audience, so you can influence and SELL more of your amazing programs, courses and services.

This is brand spanking new, and lots of amazing things coming so make sure you subscribe or follow on your listening app of choice.

This podcast explores why your audience would buy what you offer (or why not!)... from marketing psychology, mental triggers, personality types, influence + persuasion... to things that impact what you include in your offers and programs, pricing strategies and secrets behind successful (and failed!) online launches.

And, on top of that, why we all, as business owners, or parents of entrepreneurially minded kiddos, or introverts or extroverts do all the things we do. And even how to influence and predict these behaviors so we can have more fascinating interactions, make more impact, and be more successful in life and business.

This podcast is hosted by the creators of whypeopledostuff.com, serial entrepreneurs who have had our own journey of figuring things out from $0 failures, all the way to 6 figure launches of our online programs.

Join us as we talk about, and with, some of the brightest minds in the world about life, business, and psychology… and what it takes to really understand why people do stuff.

🔗 Head over to http://whypeopledostuff.com for more awesome goodies, and go follow our Instagram at https://www.instagram.com/molly.whypeopledostuff/, slide into our DMs and comment on posts so we know what you think!