Episode 1

full
Published on:

8th Apr 2024

Where it started: $0 Online Course Launch FAILURE

How do you go from having knowledge that people NEED and want... to actually being able to sell it? Coming from a great idea that made $0 in my first attempt, I can tell you are it's not easy as everyone makes it look. Being a new entrepreneur can be daunting, I've been where you are and eventually got it to work.

What does it really take?

You had this idea... something you know that EVERYONE needs to know. Something that changes lives. You worked hard and did all the things they said to do. You created a program to help people. You put it out there. You incorporated all the things everyone said they wanted.

You put it up for sale and... nothing!

How you gonna change the world like THAT?! I've been where you are. So you tinker with your website... You play around with headlines and lead magnets and run more and more and more ads.

And post and post on social media and hope someone hears you. You play around with your prices and your offers of your packages. Trying to figure it out. So people look at what you have and go "YES! I want to buy that."

I get your frustration. I'm Molly. I'm that fun introvert-loving goofball that adopts you and makes you feel safe, while teaching you why people behave the way they do... And how to get more of them to buy your stuff.

I help business owners (who have programs, courses and services for sale) REALLY understand what their audience really wants, so you can give it to them.

Find out how it all started, and where we are now... the backstory for this brand new podcast.

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WHO ARE THESE PEOPLE anyway?

Serial entrepreneurs, quick-starters, researchers, nerds and goofballs. This show is for business owners who love interesting conversations about how minds work.

After many years of running several high-profit multi-6-figures/year businesses (with very little team and a super tiny audience), Molly & Jason are the brains behind WhyPeopleDoStuff.com - a place for entrepreneurs to learn more about how their audience's mind works... what people want, why they buy, how they think, and how to work out your OFFERS and sales skills around those core key psychological quirks and rules.

Molly is a self-proclaimed people nerd. Mildly extroverted, bubbly, empathetic and a "genius" according to her friends and kids. She collects coffee mugs and introverts.

Jason is a critical thinking analyzer... picking apart puzzles and proudly carrying an "Extreme Introvert" label.

Their kids (Kyle, Julia and Casey) are homeschooled, taken all over the world (thanks to the online business lifestyle!) and spend an inordinate amount of time talking about psychology. Occasionally the kids will make appearances on the show as well... talking about things that they themselves have become early experts in.

The show will also have other guests on, helping all of us entrepreneurs love & understand the wonderful world of... why people do stuff.

Interested in being a guest or having us on your show? Email us at podcast@whypeopledostuff.com.

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🔗 As always, there are cool things over at whypeopledostuff.com for you to check out.

▶️ Head to this episode on YouTube here to leave a comment!

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About the Podcast

Why People Do Stuff
Understanding Yourself + Your Audience = More $
This is the podcast for entrepreneurs all about why people (including you and your audience) do what they do.

Psychology and behavior insights to help you understand yourself as a business owner, and your audience, so you can influence and SELL more of your amazing programs, courses and services.

This is brand spanking new, and lots of amazing things coming so make sure you subscribe or follow on your listening app of choice.

This podcast explores why your audience would buy what you offer (or why not!)... from marketing psychology, mental triggers, personality types, influence + persuasion... to things that impact what you include in your offers and programs, pricing strategies and secrets behind successful (and failed!) online launches.

And, on top of that, why we all, as business owners, or parents of entrepreneurially minded kiddos, or introverts or extroverts do all the things we do. And even how to influence and predict these behaviors so we can have more fascinating interactions, make more impact, and be more successful in life and business.

This podcast is hosted by the creators of whypeopledostuff.com, serial entrepreneurs who have had our own journey of figuring things out from $0 failures, all the way to 6 figure launches of our online programs.

Join us as we talk about, and with, some of the brightest minds in the world about life, business, and psychology… and what it takes to really understand why people do stuff.

🔗 Head over to http://whypeopledostuff.com for more awesome goodies, and go follow our Instagram at https://www.instagram.com/molly.whypeopledostuff/, slide into our DMs and comment on posts so we know what you think!